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Our Sense of Place.
(November 10, 2005)
Albanys Uptown Takes on a Life of Its Own.
We keep devising new ways of letting the world know of the great restaurants, shops, car dealers, services, and other businesses theyll discover when they visit Central Avenue.
Our continuing branding program, which were launching in stages, begins with our new slogan, Albanys Uptown, defines us geographically and communicates our zest for all things good, delicious, fun, and value-oriented. Gradually, the themeline will take on a life of its own as we use it continually in ads, signage, banners, and at special events along with the Shop, Dine & Explore copy line. Were redesigning our stationery system with the new positioning line as well.
New Central Avenue street signs are now up, which feature the streetscape logo and slogan, also seen on the vinyl banners. Parking lots will also enjoy new signage, soon to follow.
We all know and love the benefits of being on Central Avenue. We continue to let others know it too.
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